Contact

Partners

Validation

Risk Assessment

Prototype

Strategy

Problem

Strategy

Competitive Landscape

Visability provides hotels with a unique learning experience for its' employees.

visability

Learnings provided in the context of the role

Soft skills targeted

Skills profiled to identify improvement needs

Accessible to non franchise groups

Analytics provide insight on successful learning methods

Pricing Model

Click for PDF

We estimate the cost of turnover to the UK hotel industry at £1bn. In reality, the true cost is likely far higher when considering soft factors.

Click above to see our value pricing model, competitive positioning analysis and rationale behind volume discounting.

Pricing vs Competitors

This positions Visability competitively within the market across all three customer segments

See how we assess Value Proposition Threat

Market Size

Facing the highest rates of turnover and a lack of affordable, structured soft skill learning solutions,
economy and mid-range hotels will benefit most from Visability’s solution. The training spend from these
hotels represents a Total Addressable Market of £19.5bn.

5 year Roadmap

Within this market, Visability looks to reach £2M ARR by 2029 with EBITDA inflection targeted for 4Q28

Click for Financial Report PDF

Customer Acquisition Plan

We look to achieve this with a staged approach to product development and customer acquisition...
(Hover on each for more detail)

Secure Pilot Study

Validate with pilot hotel and measure initial retention impact

Acquire 4-8 hotel chains

Acquire first “mid-sized” chains

Acquire first large hotel chain with dedicated accounts manager

Objectives

Offer deeper customisation in return for future testimonials

Gather testimonials and engagement metrics to expand customer waitlist

Hiring of sales manager to convert customer waitlist in 3Q26

Launch volume discounted pricing to attract mid-large hotel chains

Exansion to European mid sized hotel chains

Customer Strategy

Industry Networking & Referrals

Content marketing begins with traction from pilot hotel.

Marketing Coordinator joins to target first “mid sized” hotels

Relationship selling to target large hotel groups

Content marketing focussed on European hotels

Marketing & Sales Approach

Pre Sale

Free Pilot Study

Pilot Hotel charged at standard rate

Standard pricing available to hotel chains

Roll out of “Advanced Offering” targeted at larger hotel chains

Full Pricing strategy relevant

Revenue Strategy

Pre Sale

Free Pilot Study

Pilot Hotel charged at standard rate

Standard pricing available to hotel chains

Roll out of “Advanced Offering” targeted at larger hotel chains

Full Pricing strategy relevant

Sales & Marketing Channels

… allocating resource accordingly to best capture each customer segment.

Relationship Selling

Small hotels lack structured L&D programs and depend on referrals and direct outreach, making relationship-driven sales the most effective approach. Large hotel chains, already using L&D solutions, require personalised outreach and industry networking to displace competitors.

In both cases, building trust through direct engagement is essential for winning customers and driving adoption.

Find us at upcoming events!

Content Marketing

For mid-sized hotels, where decision-makers are actively seeking L&D (Learning & Development) solutions, content marketing is our primary strategy to capture demand. Buyers in this segment engage with multiple content pieces before purchasing, making blogs, case studies and whitepapers key for lead generation.

By positioning Visability as a thought leader in hospitality training using professional networks such as Linkedin, content marketing can build trust.